The Executive Summary: A Cliff's Notes of Your Business
One of my favorite Saturday Night Live sketches was Father Guido Sarducci’s Five Minute University. The idea was that a 16 week college course could be reduced to one thought in five minutes, as economics is basically the law of supply and demand. To pass the test all you had to do was attend the right class for five minutes.
When you need money for your business, investors will initially want to see an executive summary of your business plan or a link to your website.. Nothing elaborate or fancy, pruned of jargon and business buzz-speak, the executive summary is like a Cliff’s notes of your business, quickly identifying the highlights to help them determine whether, in a few minutes, your idea is worth a further look. It is also useful when you ColdLink someone and "would love to get your thoughts about our idea".
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