Fail it. Nail it. Scale it. Sale it

Q: What are the three most frequent questions doctors, scientists and engineers ask about their innovative ideas, inventions, and discoveries?

A: What do I do next? How do I find money? How do I scale my business?

The answers are to 1)set up and fail at conducting the right business model and experiment to find a profitable and scalable business and economic model (fail it), 2)fix what's broken (nail it) and 3)then feed the machine so that when you put customers in the top, profits come out the bottom ((scale it) or you create value for more and more patients. Then you decide whether and when to exit (sale it).