Beyond value
"How to" advice is omnipresent, telling us how to do everything from making your own living room curtains to being successful in life. The titles usually begin with "_ ways to __" The human potential movement sprang up around the post-depression and World War II years, driven by the belief that, following one of the worse centuries in human history, all things were possible if you simply had the knowledge, skills, and attitudes to accomplish them.
Entrepreneurial gurus have gotten into the act. The party line usually goes that you need to find your sweet spot, the intersection of what you enjoy and what you do best. Unfortunately, there are some reasons why this might not work:
